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India’s streetwear scene has exploded in the past few years. Driven by youth, music, and digital culture, a new wave of homegrown brands is redefining what it means to be “cool” in India—on its own terms.
The top Indian streetwear1 brands in 2024 are bold, rooted in local culture, and designed for a generation that’s rejecting tradition in favor of self-expression.
I’ve been watching India’s fashion scene closely, and this feels like a turning point. For the first time, India isn’t just consuming trends—it’s creating them. The world is finally paying attention.
Why Is Streetwear Booming in India Right Now?
Something big is happening on the streets of Mumbai, Delhi, and Bangalore.
Streetwear is booming in India because of rising youth influence, a growing creator economy, and the mainstreaming of hip-hop and skate culture.
How is Indian youth culture influencing the streetwear wave?
Young Indians want fashion that reflects their identity, not just tradition.
Indian Gen Z2 is ditching cookie-cutter fast fashion and choosing streetwear that tells their personal story—through slogans, cuts, and cultural symbols.
This shift is fueled by urban youth who now view fashion as voice, not just clothes. They’re remixing western fits with desi slang, regional references, and social commentary. And the brands? They’re listening.
Streetwear and hip-hop are moving together in India.
Rappers, beatmakers, and influencers are wearing streetwear on Instagram, in cyphers, and on stage—making it the uniform of cool.
With viral reels, local hip-hop tracks, and underground skate crews, social media is acting like fuel. It’s giving small brands huge visibility and turning artists into style icons.
Top 10 Indian Streetwear Brands Redefining Desi Cool
These brands are not copying the West—they’re building something original.
India’s top streetwear brands in 2024 blend oversized silhouettes, raw storytelling, and regional pride into something fresh, fearless, and uniquely Indian.
Which Indian brands are blending global street style with local identity?
These brands are making global fits feel hyperlocal.
Brands like NorBlack NorWhite, Almost Gods, and Jaywalking are remixing Indian textures, scripts, and heritage into futuristic street silhouettes.
Standout Brands
| Brand | Known For |
|---|---|
| NorBlack NorWhite | Tie-dye and textile remix culture |
| Jaywalking | Gender-neutral basics and prints |
| Almost Gods | Symbol-heavy designs and bold cuts |
| Bhaane | Clean, urban, and artsy |
| Six5Six Street | Loud graphics and football energy |
Who are the breakout stars in India’s streetwear fashion scene?
The new guard is here—and they’re setting trends.
Designers like Jay Jajal (Jaywalking), Kanika Karvinkop (No Borders), and Sahej Bakshi (dual identity with music) are shaping India’s streetwear identity.
They’re not just selling clothes. They’re building cults, running events, and creating moodboards that speak to an entire generation.
Emerging Indian Streetwear Labels to Watch in 2024
There’s more than just the big names—India’s underground is alive.
New Indian streetwear labels are popping up on Instagram, fueled by Gen Z, college culture, and grassroots collaboration.
What new brands are gaining traction among Gen Z and college students?
Look beyond Delhi and Mumbai—talent is everywhere.
Labels like Zero Degrees, Hellbat, and Gully Labs are building loyal followings with bold graphics, campus drops, and youth collabs.
These brands often drop in limited runs, creating hype with scarcity and story-led marketing.
How are these brands innovating through sustainability3, prints, or collaborations?
Innovation is the new flex.
From recycled fabrics to hand-printed designs, young Indian brands are experimenting with eco prints, local artists, and AI-generated drops.
Innovation Examples
- Hellbat: Uses upcycled cotton tees and capsule collections
- Zero Degrees: Prints slogans in multiple Indian languages
- Gully Labs: Collaborates with underground rappers on tees
Where to Buy Indian Streetwear Online and Offline?
You don’t need to be in Mumbai to get the drip.
You can buy Indian streetwear online through brand websites, multi-brand platforms, and curated marketplaces—and also spot them at pop-ups and creative hubs.
What are the best websites and marketplaces for desi streetwear?
Instagram is still king—but platforms help too.
Websites like The Souled Store, VegNonVeg, and Myntra (for Bhaane) host top streetwear brands alongside direct-to-consumer brand shops.
Online Hotspots
| Platform | What It Sells |
|---|---|
| Brand Websites | Direct access to full collections |
| VegNonVeg | Sneaker-focused streetwear |
| The Souled Store | Graphic tees and fan collabs |
| No Borders Shop | Artisan street & conscious brands |
Are there pop-up stores or local hubs that support Indian streetwear?
Yes—and they’re culture incubators too.
Cities like Mumbai, Delhi, and Bangalore host regular pop-ups, thrift markets, and collab events where streetwear meets music, food, and art.
Keep an eye on:
- AntiSOCIAL (Mumbai): pop-up collabs
- Kulture Shop (Bandra): art meets merch
- No Borders (Delhi): curated indie brands
How Indian Streetwear Is Gaining Global Attention
Desi drip is going global.
Indian streetwear brands are being covered in Hypebeast, Highsnobiety, and Vogue India—and catching the eye of international celebs.
Are Indian brands getting noticed in international fashion media?
Yes—and it’s not just tokenism.
Almost Gods, NorBlack NorWhite, and Bhaane have been featured in major fashion media, praised for their storytelling and fusion aesthetics.
This isn’t charity coverage. These brands are standing out for originality and fearless voice.
What collaborations or celebrity endorsements are helping expand reach?
Celebs are watching. And wearing.
Raja Kumari, Divine, and even global artists have been spotted in Indian labels. Collabs with Adidas and Reebok are also bridging the global gap.
Collaboration Highlights
- Almost Gods x Reebok
- Six5Six Street x Kerala Blasters FC
- Raja Kumari x NorBlack NorWhite
Conclusion
Indian streetwear in 2024 is more than fashion—it’s a cultural wave. These brands are writing a new visual language, one that’s proud, desi, and ready for the world.
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Explore this link to discover the top Indian streetwear brands that are shaping the fashion landscape in 2024, showcasing unique styles and cultural influences. ↩
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Learn how Gen Z is transforming the streetwear scene in India, prioritizing personal expression and cultural identity in their fashion choices. ↩
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Delve into the innovative sustainable practices adopted by Indian streetwear brands, highlighting eco-friendly materials and ethical production methods. ↩
