Why Is Yoga Clothing So Expensive?

If you’ve ever walked into a yoga boutique or scrolled through premium activewear brands, you’ve probably been hit with sticker shock. Leggings for $120. Sports bras for $80. Jackets that cost more than an entire gym membership. And the surprise doesn’t end there—wholesale buyers looking to stock their studio shops often find that even bulk prices for yoga apparel are significantly higher than for generic sportswear.