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Why Is Active Wear So Popular?
The rise of active wear is one of the most dramatic shifts in the global apparel industry over the past two decades. Once relegated to gyms and sports clubs, active wear—also called “athleisure”—is now everywhere, from high street to high fashion, from Zoom calls to coffee shops, and from the school run to the runway. What explains this explosive popularity? Why do people of all ages, lifestyles, and cultures reach for stretch leggings, performance tops, and branded sportswear? In this comprehensive guide, I draw on years of industry experience and brand-building with Activ Apparel to break down the real reasons—and the opportunities—for this unstoppable trend.
How Big Is the Singapore Apparel Market?
Singapore’s apparel industry is a fascinating study in global fashion trends, local innovation, and the unique challenges of a small but mighty city-state. While the market may not rival the population of China or India, its purchasing power, openness to global brands, and role as a Southeast Asian business hub make it a key player in the region. Over the past decade, Singapore’s apparel sector has seen rapid digitalization, a surge in homegrown brands, and the emergence of new consumer priorities—from sustainability to hyper-personalization. Working closely with Bryden Apparel Singapore, I’ve seen firsthand how brands can succeed—and where many go wrong.
How Big Is the Sports Apparel Market in India?
India’s sports apparel industry is experiencing a remarkable transformation. No longer just a niche for professional athletes or cricket fans, it’s a booming sector shaping urban style, youth culture, and even how India presents itself on the global stage. Over the last decade, I’ve seen firsthand how rising health consciousness, digital shopping, and changing lifestyles have unlocked opportunities for both local manufacturers and global sportswear giants. In this deeper dive, let’s explore how big the market really is, what’s driving its explosive growth, and where the next wave of opportunity lies.
How Big Is the Sports Apparel Industry?
The global sports apparel industry is in the midst of a profound transformation—driven by lifestyle changes, new retail models, and an unprecedented blending of performance, fashion, and sustainability. In India, this sector is not just booming in numbers, but is also redefining how people relate to movement, wellness, and identity.
Who Is the Largest Manufacturer of Sportswear?
The global sportswear industry is undergoing rapid change—shaped by megabrands, regional innovation, and an increasing emphasis on local relevance and sustainability. While the world knows Nike, Adidas, and Puma as giants, many don’t realize that vibrant manufacturing hubs are emerging in regions like South Africa, where a unique blend of craftsmanship, culture, and modern manufacturing is gaining global attention.
