What are some problems in the Athletic Fashion market?
Major challenges for athletic brands include intense market competition, rising sustainability pressures and greenwashing concerns, supply chain disruptions due to geopolitical tensions and material shortages, and shifting consumer behaviors between fitness enthusiasm and sedentary lifestyles. Brands must strategically address these issues to remain competitive.
How to keep your gym clothes from wearing out so quickly?
To extend your gym clothes’ lifespan, wash them in cold water using gentle detergents, avoid fabric softeners, and air-dry instead of machine drying. Properly storing activewear—either folded neatly or hung loosely—also prevents stretching and preserves elasticity. Regular maintenance ensures durability, comfort, and maximum performance over time.
